Always improving the car rental industry, Urent is now improving its presence at all airports within the UAE region. The experience of car rental at airports has often been associated with long queues, jet-lagged customers and frustrating waiting times. After a long flight (often fraught with inconvenience), the last thing you want to do is stand in a long queue waiting for your rental car. Urent decided to tackle this issue, focusing on creating the most streamlined customer experience whilst also addressing COVID-19 health concerns.
The result is a more convenient and safer technology-first approach to car rental, utilising self-drive car rental opportunities. These allow the customer to access a pre-made booking or make a new booking for a car rental. This is the first of its kind in the GCC region and across most of the world. With airports being transmission hotspots, the Self-Drive concept of Urent also means that car rental is safer during COVID-19 as staff interactions are reduced to a minimum. With the rollout of the new vehicles like Rolls Royce and Lamborghini’s, being a major success in the UAE, Omar Al Ashi’s startup ‘Urent’ is eyeing up expansion into Asia and Europe, regions that are both lacking in self-service car rental in addition to this they are also expanding their partnership with the Dubai’s RTA.