Television

MTV Movie and TV Awards Ratings Dive

SANTA MONICA, CALIFORNIA - JUNE 15: Zachary Levi speaks onstage during the 2019 MTV Movie and TV Awards at Barker Hangar on June 15, 2019 in Santa Monica, California. (Photo by Kevin Winter/Getty Images for MTV)

The 2019 MTV Movie and TV Awards broadcast on Monday night assembled its littlest group of spectators in any event four years, falling strongly from the 2018 kudocast.

The awards ceremony, hosted by Shazam star Zachary Levi, drew 1.8 million watchers crosswise over MTV, VH1, Comedy Central, Nickelodeon, BET and CMT. That is a 42 percent drop from the 3.08 million who viewed on those channels a year prior.

The show additionally disclosed on fellow Viacom channels TV Land, MTV2, MTV Classic and BET Her; figures for those weren’t quickly accessible. The 2018 outing averaged 3.37 million watchers over all 10 channels.

The demographic ratings during the current year’s broadcast likewise took a plunge. In MTV’s core crowd of grown-ups 18-34, the show’s 1.3 rating fell by 46 percent year-over-year. Among grown-ups 18-49, the six channels for which numbers are accessible averaged 0.8, down 43 percent from 1.4 a year ago.

On MTV alone, the awards ceremony drew only 434,000 watchers — less than half the 903,000 who viewed on MTV a year ago. The broadcast likewise fell by in excess of 50 percent in grown-ups 18-49, from 0.5 in 2018 to 0.2 on Monday.

MTV says the consolidated group of spectators crosswise over linear and social channels was 3 million watchers, which is still down 11 percent from the TV-just crowd in 2018.

The past low for a simulcast was 2.3 million watchers (on only four channels) in 2015.

Avengers: Endgame won the award for best movie at the ceremony, which was taped Saturday, and Game of Thrones took home the trophy for best TV show.

About the author

Paulina Rice

Paulina Rice is a housewife as well as author. She’s the wife of a rock star, and the mother of two young adults, but she’s also been a ballerina, a typographer, a film composer, a piano player, a singer in an all-girl rock band, and a voice in those violent video games you won’t let your kids play. She does her best writing on entertainment such as movies.

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