BTS are now driving in their own path. Presently they’ve scored a connection with a Hyundai to help drive them considerably further ahead.

The K-pop superstars today (Sept. 2) release the music video for “IONIQ: I’m On It,” through a continuous partnership with the South Korean vehicle producer.

The new song and its slick, Hanki Goh-coordinated clasp commend the dispatch of Hyundai’s new EV brand, IONIQ.

“We had a lot of fun filming this video,” clarify BTS in an announcement. “It’s been a while since a music video style ad has come out like this. It didn’t feel like a commercial shoot. It felt like an actual music video shoot.”

Development and smart technology are key messages behind the song and the vehicle. “Change always starts small at first, but we feel things are really starting to change with eco-friendly technology,” BTS state. “[We] think we’ll look back and realise IONIQ was one of the starting steps.” they proceed, “What we love is this idea that if you work harder and harder, it’s possible to see and create new opportunities and rewards for the future.”

As a part of the advancement, “IONIQ: I’m On It” is downloadable for nothing from the Hyundai site, and the vehicle maker will get ARMY in a frenzy with a restricted release BTS merch giveaway.

As indicated by an announcement, Hyundai has delivered a MP3 containing the song and BTS members’ individual messages to fans.

BTS are enjoying seven days to recall. Their first English-language track “Dynamite” impacts to No. 1 on the Billboard Hot 100, for BTS’ first pioneer on the songs chart. In fact, they’re the first all-South Korean group to lead the Hot 100.

Topics #BTS #Dynamite #I’m On It #IONIQ: I’m On It #K-pop