Yassine has turned the conventional marketing manual and is branching out with improved and effective ideas that can have an domineering change. The introduction of the project Drive box is the way to start it. The shift in urbanisation In Morocco, has rapidly developed the progress of public transport to enhance vigour . Taking advantage and analysing the change, Loulanti has come up with the plan of setting up tablets in taxi cabs. Given the duration of the trip and the size of the small taxis, it’s ideal for a personalised tailor fitted advertisement strategy. The tablets will be installed at the back of the car seat and in front of the passenger. So, That the customer can watch the visually appealing advertisement through the journey thereby marketing it effortlessly and at a low cost. This also gives a longer exposure to the advertisements than other strategies.

He comes from an affluent family background, where his father held some important governmental positions , whereas his mother came from a renowned business family from North Morocco and was also a politician. Yassine was always torn in choosing between a political career or  to the entrepreneurial way when growing up.

Here is the meticulous list of businesses which are owned and managed by this young entrepreneur.
Real estate : talking about this sector, Yassine has always seen the real estate development Industry from close quarters since her young days and hence was fairly acquainted with its workings. Today he owns the most renowned real estate giant in Morocco – ‘Groupe Loulanti’, which lists in one of the top real estate companies in the country.
IT and Technology : Yassine has launched Drive Box which is a unique tablet project aimed at increasing advertising presence amongst customers through the medium of public transport.
Automobile industry : Yassine owns more than 7 automobile brands which has a market capitalization off more than 85% in the region. He has big plans for diversification and is in talks with Tesla to get them to Morocco. He also has plans to start producing lithium batteries and other electric products to enhance the future of automotive industry in the region.
Academic education : In 2018 he started a training academy in Dubai named Elite world Alpha trading which teaches high school students the nitty-gritty’s of trading. It gives a detailed study on the stock market and other currencies.
Tourism and Luxury concierge services : He concede the Global Elite Team which offers Luxury concierge services around the world which embraces of  luxury car rental, yacht charter, helicopter rental, private jets, charters and premium reservations to exclusive events.

Apart from these he has interests in other businesses like Health Care which have also done exceptionally well in current times.

To know more about this dynamic entrepreneur visit www.yassinealaoui.com

Topics #Yassine Medaghri Alaoui