“When you take risks, you learn that there will be times when you succeed and there will be times when you fail, and both are equally important”- Ellen DeGeneres

Giti is an online store that deals in a variety of fast fashion clothing, specifically for free spirited girls. Started around August in the year 2003 and has since then gained recognition and love from lots of people around the world. So how then did Giti manage to grow from a small retail branch in the Oaks mall in Gainesville Florida, to one of Miami’s top ecommerce stores? Read further and you will find out.

Hard work And Consistency

When it comes to the clothing industry, there’s tons of competition out there. Building a business from scratch is no easy task. It takes a lot of time, dedication and sacrifices. Starting is easy, but enduring through the hardships, trails and hard times is what builds a solid foundation for a good business. “We started from getting 1 to 3 orders a week to now getting thousands, thanks to our great customers. Our biggest success is starting from nothing and growing to a team of over 30 employees and growing. Our year over year growth especially during the pandemic has been phenomenal and we’re grateful for all the loyal customers who come through week after week” shared the founder of Giti in an interview.

Working Smart

“Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is a temporary detour, not a dead end. Failure is something we can avoid only by saying nothing, doing nothing, and being nothing”. – Denis Waitley

Giti online started off as a retail, and then a wholesale store. After noticing the spike in new entrepreneurs, Giti found a way of bridging the gap between demand and supply for new up and coming entrepreneurs, helping them to kick start their businesses.

As soon as Giti opened up its store in Gainesville, Florida, it soon became the source for the most current fashion in that area. Giti also offers fast shipping, including the ability to carry more in quantity of certain products over the major retailers like Fashion Nova and Pretty Little Things. Giti online is also one of the biggest plus size retailers online. They noticed an increase in the request for plus sized products from their customers, and are always doing their best to supply more plus size goods.

Set Bigger Goals And Work Towards Them

“We are looking forward to expanding our business to reach all parts of the world as much as possible” says Giti. They’re hoping to expand into more international regions, casting their net even wider.  Consistently studying the market and always staying at the top of trends has brought them thus far, and continues to propel them further.

Giti gives the following tips and advice to those willing to emerge into the same industry as theirs – “no matter how much inventory or experience you have, make sure to have a great brand identity. Social media is your advertising platform (create good content and continue on a consistent basis with generating new content for social media) social media posts can go hand in hand with advertising. Most boutiques tend to use stock images from the manufacturer. But if you really want to stand out from the rest (create your own material)”

A final take on GITI’s recipe for success. His TEAM is made of rockstars. That is always a crucial stepping stone towards success.





Topics #Ellen DeGeneres #Fashion Powerhouse #GITI Online #Small Boutique