The global box office for Ranbir Kapoor’s Animal is approaching Rs. 1000 crore, and Bhushan Kumar’s audacious decision has paid off for T-Series

The year 2023 is almost over, and it was a tremendous one for the Bollywood film business. While a number of movies performed incredibly well, Animal, starring Anil Kapoor, Bobby Deol, Rasmika Mandanna, and Ranbir Kapoor, was the most successful. The movie ran for more than three hours and received a “A” rating. Nevertheless, the T-Series production achieved a feat never seen before, silencing the doubters.

The December 1 release of Animal brought in an astounding Rs. 63.80 crores at its opening. Positive word of mouth predominated, despite the fact that some critics and internet users wrote extensively critical of the movie. It raised interest in the movie and brought its first week’s total to Rs. 338.63 crores. With the release of Prabhas’ Salaar and Shah Rukh Khan’s Dunki, the film’s screen count was significantly reduced.

Still, it stayed constant. Indeed, there have been reports that a number of multiplexes have raised their programming as a result of the ongoing demand. It has brought in an incredible 543.34 crores in just four weeks. Strong performance has also been shown by the Telugu version. Animal thrived even abroad, amassing over Rs. 250 crores. Over Rs. 900 crores have been collected in the first four weeks worldwide, and the total is slowly approaching Rs. 1000 crores. The first movie from the T-Series to cross this legendary figure will be this one.

The accomplishment of Animal clearly demonstrates why Bhushan Kumar of T-Series is one of the most skilled producers and a risk-taker. Animal director Sandeep Reddy Vanga’s previous film, Kabir Singh (2019), was also directed by Animal, and not many people would support either movie. Instead, the well-known producer followed his gut. Even though it was heavily criticized, Kabir Singh also produced a great deal. He chose to proceed with Animal, unfazed by it. His approach to revealing the pre-teaser and announcing the movie made sure that it was well-received prior to its premiere.

T-Series carefully and astutely planned the movie’s marketing when it got closer to release. The crew continued to monitor what was successful for the movie Animal even after it had been released. As a result, they released the Iranian song, which was featured in both Bobby Deol’s and Ranbir Kapoor’s medleys during their entries. All of these actions increased the anticipation and, eventually, the sales.

The T-Series has other achievements besides Animal’s success. Whether they are producing films or music, they have left their mark and are a force to be reckoned with. Not only do they produce Bollywood movies, but they have also supported Southern content and frequently worked with actors such as Prabhas. To put it briefly, T-Series is becoming the most potent studio in Indian film.

Now, on January 6, 2024, the creators of Animal are planning a success party. The T-Series team, of course, for thinking outside the box in every way with the film, and the entire team for their hard work, will deserve this well-earned celebration.