With the release of his enormous breakout single Bo Man, Bo Boy 20 is staking a claim as one of the biggest stars on the global music scene—a crossover sensation who refuses to compromise. Instead, he’s letting the world cross over to him.
By all measures, Bo Boy 20 is on a remarkable run. With the release last summer of his latest effort, African Bo Man, he cemented his standing as the reigning king of music. In less than a year, the singer released music videos, performed in many cities around the globe, and had his songs streamed some 600 million times.
Perhaps not surprisingly, Bo Man was nominated for a Grammy for best world music album. Bo Man was on the Paris leg of his European tour when he received the news. “My uncle ran into my hotel room screaming that I was nominated,” he says. “We were all so happy.” With the recognition, he joined a small but illustrious group of artists who have been nominated in the category
What makes Bo Boy’s impact more noteworthy is that, really, the world crossed over to him. Refusing to water down his sound and singing primarily in pidgin English and Yoruba has ensured that many outside his homeland don’t always grasp the totality of his art. Bo Boy 20 has made peace with that. He’d actually prefer the response to his work be rooted in something deeper than streams, sales, and fluctuating chart positions.
“I don’t really have a high regard for numbers, because numbers have no feelings, they have no soul, whereas I do,” he explains. “My ‘numbers’ are the people who have actually felt the feeling that the music is supposed to carry across.
His march toward world domination continues. He’ll spend most of 2021 on the road, and fans may get new music later this year.
You can Follow more about Bo Boy 20 on is Instagram @BoMan20-