The music video was directed by BTS member Jung-kook.
BTS have dropped their profoundly anticipated new album, ‘BE (Deluxe Edition)’.
The group at first streamed a live countdown to the arrival of their album, 30 minutes before 12 PM, Eastern Time (5:30am BST).
In the video, musicians alternated reacting to fans’ questions and expressed gratitude toward their supporters and followers – the BTS Army – around the world.
Following the countdown’s decision, BTS then uncovered the music video for album opener ‘Life Goes On’, which was coordinated by musician Jeon Jung-kook.
The visual sees BTS experiencing their morning schedule, getting a charge out of time with one another and in the end acting in a empty stadium under a monochrome filter.
In a past statement, the band’s name Big Hit Entertainment said the album “contains the most ‘BTS-esque’ music yet”.
“The latest story from BTS begins by declaring that ‘even in the face of this new normality, our life goes on’ and imparts a message of healing to fans and to the world,” they added.
The band had comparable assessments in a meeting with NME after the arrival of their record-breaking single, ‘Dynamite’.
“It has been a difficult year for many. We have also had to face many surprises and changes,” they said.
“That naturally made us think profoundly about music. We can honestly say that we love it, and we are passionate about singing and dancing more than anyone.
“We realised, however, that no matter how passionate we are, we need our fans there to listen to our songs and watch us perform. It made us eager to comfort and give joy to people through our music and performance more than ever. That is how ‘Dynamite’ came to be. We decided to accept new challenges and be more flexible.”